Seeking innovation and improvement in the Brazilian agribusiness scenario, the partnership between Cornerlab and Bayer was born. Together, we brought to life the “A NEW LOOK at the Future” campaign for the Serenade brand. This bold project is not only about presenting a revolutionary product, but also about reinvigorating traditional narratives by breaking stereotypes, bringing to light a look at ancestry, legacy and, above all, a bond between generations that goes beyond the field.