In the partnership between Santher and Cornerlab, all brands were worked on with dedication and creativity. One project that stands out is the campaign for Personal diapers, “The best way to be a mother is yours”. We delved into the perspective of the first-time mother, capturing the essence of her maternal instinct that naturally guides her in caring for her baby. Through Cornerlab’s sensitive and empathetic lens, we brought to light the powerful connection between mother and child, emphasizing that the wisdom to care for and nurture is already within her.